RVAM has developed from the sad closure of the Rocket Centre in December 2017.
The ATV Sales Manager, JP Baker, with over 30 years of expertise in the ATV/UTV industry and the Workshop Manager Steve McDermott with 35 years technical knowhow under his belt as Motorcycle/ATV technician, immediately made the decision that part of the Rocket Centre must live on. They were keen to start RVAM and this included hiring a small expert team of people from Rocket’s – They asked Fraser Coughlin who has been riding and repairing bikes for over 40 years to join their team along with Suzanne Presho with accounts/sales experience spanning over 35 years in the retail trade. By keeping some of the Rocket Centre staff together you can be assured of a familiar face
Our priority was to get to the core of their business objectives, so we took time to understand and analyse their industry approach. Investing this time in planning and developing ideas allowed the project to flow through design, development, and marketing seamlessly with a thorough understanding of the end goal.
Our approach for Ribble Valley ATV and Motorcycles involved three steps. The first was to build in the marketing strategy to ensure the site presented the most relevant content for converting keywords organically. Next up we ensured the site visually reflected the calibre of the brands they offer, and to do this with a unique aesthetic. Last, but certainly not least, we applied our trademark experience of conversion rate optimisation to aid the user experience. This also assisted with maximising ROI and Social Media.
We wanted to create a site with visual impact which presented the best user experience possible. It also had to convey a sense of luxury other brands weren't matching. We also needed to add a From system so visitors could book their service and MOT Online. To do this we built in an A/B integrated marketing strategy to the website in order to ensure the site presented the most relevant content for converting keywords across organic and paid.
SOCIAL MEDIA SUPPORT
In addition to the development of a visually striking and technically complex new website, The Website People also provided Ribble Valley ATV and Motorcycles with social media content and planning support.